"Fully booked" is a book ... about books. Or rather book design. Why ? Because nowhere does the war between physical and digital storm as loud as in the publishing world. Hence, physical books are today becoming statements for human values and beauty, leveraging and evolving their form like only a threatened species can.
Like many other analogue objects, books are now waving their truly unique feature and maybe their last line of defense : Their ability to be an object of legacy. Because it is easily made available, and because acquiring it is a matter of clicks, transferring digital assets to another person does not mean much. A library you inherit is a library you can touch and through which you can remember the person who initially took time and effort to create it. Some might have come across Pattek Philippe watch ads "You never really own a Pattek Philippe. You merely take care of it for the next generation" and more so their slogan: "Start your own tradition". It appeals to higher human needs than knowing what the time is ! Meaning, impact and the importance of paying back to the world what it initially gave you. It implies success and addresses the person who accomplished 'something' but, regardless of these archetypes our current paradigm imposes, it talks to a millennial human need : Immortality.
To take a step back, this last stand of 'physical' things versus digital things hinges a lot on remembrance and for a very simple reason: You can avoid a website consistently, you can block an ad and choose your own path in the digital world. You cannot avoid the physical world. A pyramid is there for a reason. There is Zero chance one won't see it and even more so try to understand who built it, enquire about him / her and hence fulfil the purpose of the gigantic tomb: Remembrance of the Pharaohs. I haven't read Stephen Cave's last book yet : "Immortality: The quest to live forever and how it drives civilization"
But in "The Architecture of Happiness", Alain De Botton talks about an interesting rock in the English country side. People carried a 2000 pound stone to mark the place where of their kings-men was buried. It is still there for all to see, to remember, to understand that here rests some one that should not be forgotten, "like a paperweight" to make sure our memories don't go away. And same for the pyramids. A physical, unmissable building to remind us that here lies someone who thought his presence should be remembered, that he or she should not be forgotten.
In his portrait as a king, Napoleon's painter put bees on his robe. Bees symbolized immortality for Merovingians, maybe stemming from their diligence and indefatigable effort. A somewhat Sisyphean activity to build out physical traces (hives) of their presence and existence.
Some brands which products are being threatened by 'digital' realize that and seem to wear their 'physicality' as a crown. One only needs to look at the beauty of Moleskines notebooks. In a time where paper is outdated and cloud storage seems to guaranty both portability and eternity for our data, these booklets call out one's inner inspiration. As if 'touch' and a form of ruggedness were our eternal triggers ... But more on that in volume 2 :)