Manifesto for the next generation:
- We believe the hedonic treadmill and imposed ambition and borrowed goals have ruled for far too long
- We believe fun is the next big thing
- We believe edgier crazier behaviours are becoming more permit-table as the benchmark for madness is driven higher through our inter-connections
- We believe that, when dancing in a bus, one invites others to join, others are now more likely to do so then ever before
- A long cycle of un-coolness is coming to an end. Get ready to smile more
Two books struck a chord lately from magnificent publishing house "Gestalten".
- "A delicious life: New food entrepreneurs" : The book fleshes out how a so-called 'organic & natural' hype is manifesting and influencing people's lives. These are young entrepreneurs who either hit the road on a custom built coffee brewer or opened their own chocolaterie. The book description goes a long way: "Creative young people who used to want to work at start-ups, advertising agencies, or investment banks are now increasingly likely to become organic farmers, bee-keepers, speak-easy bartenders, or owners of mom-and-pop grocery stores". A personal friend, resistant to write a blog about his experience, hit the road after graduating from a top Parisian business school in order to pitch in at self-managed farms all over the country. I'm still in admiration.
- "Introducing: visual identities for small businesses" goes on to show how design and brand is not the panache of big brands any more but rather a concern for many businesses, especially the SMEs. Now the kind that'll go to stretches to have a coherent communication is probably run by the same breed I described above. A young generation that understands the importance of local and sees it as a platform to change things.
Building on the above (This is a very 'bullet-ed' post ^^) :
- And it's generation S. For Stop because it understands life is not a race (or Self because it now fixes its own goals). Life is multi-form and Life goals ought to be as well. We're not running towards the same finish line so there's no point in looking down on each other. Nobody wins at Life and nobody loses.
Help stop the Little League arms race. Kids' sports are becoming ridiculously structured and competitive. What happened to playing baseball because it's fun? We are systematically creating races out of things that ought to be a journey. We know that success isn't about simply running faster than everyone else in some predetermined direction. Yet the message we are sending from birth is that if you don't make the travelling soccer team or get into the "right" school, then you will somehow finish life with fewer points than everyone else. That's not right. You'll never read the following obituary: "Bob Smith died yesterday at the age of 74. He finished life in 186th place."
- It's generation U. For Unruly. The 'boss' is a decaying concept. If we work, we work for people who are smarter than ourselves or we don't .. and just start our own companies. In that sense, maybe we've all become Marxists, but in our own way. The revolution is not about depraving entrepreneurs from capital and giving it the the proletariat. It's about turning the proletariat into a bunch of entrepreneurs.
- The new generation is generation D. D for displaced. Not that it's a generation whose far from its country or nation, though it often is. Rather that its home is no longer defined by a place. 'Heimat', that un-translatable German word, is no longer a rock construct or an apartment. 'Heimat' is deeply buried in one self or it is not. Today's young need to find an inner core at the risk of getting lost and disoriented. I am weak when I move on moving ground. Evading soil. Lost when my departing point disappears. Though I know where I'm going, I forget where I came from and thus the present moment feels like a fleeting instant, a transitory state, an insignificant time whose weight dissolves as it passes. Then I've lost the liberty of being. The line is no longer here and no longer mine. Never forget what 'Heimat' is and where it lies.
De Botton writes in the Architecture of Happiness : "Culture is the word we have assigned to the force that assists us in identifying which of our many sensations we should focus on and apportion value to". A new culture is in the making.