What your desktop can teach you about evolution

In his chapter about our "Sensory Desktop", part of "This Will Make you Smarter", Donald D. Hoffman writes:

Computers are notoriously complex devices, more complex than most of us care to learn. The colors, shapes and locations of icons on a desktop shield us from the computer's complexity, and yet they allow us to harness its power by appropriately informing our behaviors, such as mouse movements and button clicks, that open, delete and otherwise manipulate files. In this way, a graphical desktop is a guide to adaptive behavior.

Graphical desktops make it easier to grasp the idea that guiding adaptive behavior is different than reporting truth. A red icon on a desktop does not report the true color of the file it represents. Indeed, a file has no color.

See ? A file has no color ! It is a mere representation of something far more complex. Series of 0 and 1 computed by electricity, chips and circuits. More amazing is how Donald turns this into a metaphor for evolution:

Just as red does not report the true color of a file, so hotness does not report the true feeling of attractiveness of a face: Files have no intrinsic color, faces have no intrinsic feeling of attractiveness. The color of an icon is an artificial convention to represent aspects of the utility of a colorless file. The initial feeling of attractiveness is an artificial convention to represent mate utility.